Corporate Social Responsibility In Multinational Corporations Commerce Essay

Corporate Social Responsibility In Multinational Corporations Commerce Essay The inflow of foreign direct investment (FDI) has the ability to play an important role in the contributions to the development of local economy of a developing country. Such role includes capacity building, employment opportunities and the transfer of technology (Ite, 2004). Corporate Social Responsibility is a concept that has created global awareness. Its popularity arouse as a result of globalization and information technology. According to the World Business Council on Sustainable Development (WBCSD): CSR is the continuing commitment by business to behaving ethically and contributing to economic development while improving the quality of life of the workforce and their family as well as of the community and society at large while (Frederick, 1994) sees it as an obligation of business to contribute to social welfare beyond their role of producing goods and providing services. Multinational Corporations (MNCs) therefore has a major role to play through CSR initiatives, focusing on the development of a developing economy such as Nigeria. However, for many MNCs, CSR is an outcome of public pressure arising from their operations in developing countries in relation to human right, environmental pollution and labour issues. In other words, it has generally being a pragmatic response to consumer and civil society pressures (Raynard Forstater, 2002). This proposal seeks to focus on CSR practices and understanding how CSR theories relates to its practices by MNCs in Nigeria using Shell Petroleum Development Company (SPDC) as an example. Various researches that have been carried out focused on the activities of the MNCs and they have revealed that there was a mounting evidence of gap between the stated intention of business leaders and their actual behaviour and impact in the real world'(Frynas, 2005). Little has been researched on how CSR theories relates to its practices by MNCs such as Shell in Nigeria. Nigeria was chosen because it is the most populous black nation in the continent and the largest producer of oil in sub Saharan Africa. The question this project seeks to ask is, how far is Shell Petroleum Development Company improving on the social welfare in Nigeria? In other words were they able to practice CSR. LITERATURE REVIEW. The literature on CSR has produced much definition over the decade since its emergence on the business scene (Carroll, 2004). The concept CSR has evoked lots of debate among scholars. It is sometimes referred to as business virtue or social responsibilities. It means different things to different people. To some, it means the idea of legal responsibility or obligation and to others it means social responsible behaviour which is sometimes seen as a charitable contribution to the society. According to the foremost scholar of CSR Carroll (1983) CSR involves the conduct of a business so that it is economically profitable, law abiding, ethical and socially supportive. The commission of European communities defined CSR as a concept whereby companies integrate social and environmental concerns in the business operations and in their interaction with their stakeholder in a voluntary basis. As good as the notion of CSR may seem there are different views by different scholars as to what constitute CSR. According to parsons (1961) CSR theory is rooted in four aspects of hypothesis It can be observed in any social system. It adapts to its environment i.e. its relation to resources Goal attainment i.e. its relation to politics Social integration and pattern maintenance i.e. its relation to culture and values. From these hypotheses aforementioned, CSR theory was then classified into four groups Instrumental theory- here it is assumed that corporation is an instrument for wealth creation. According to friedman (1970), the only responsibility of business towards society is the maximisation of profits to the shareholders within the legal framework and the ethical custom of the country. Any organisation that adopt CSR initiative will always have to answer the question to whom are we responsible? the answer to this question is usually to the stakeholder. Stakeholders here include the employees, customers, shareholders, staff in the supply chain and the community living in vicinity where the company is located. Political theory here the social power of corporation is specifically emphasized in its relationship with the society and its duty in the political environment. Davis (1960) introduced business power in the CSR debate. He proposed that business is a social institution that must use its power responsibly. In his own words whoever does not use his social power responsibly will lose its position in the society. Integrative theories it is considered that business ought to integrate social demand. Social demand implies the way in which society relates with business through certain legitimacy and prestige. This goes further to explain that business depends on society for its continuity and existence. Ethical theory firm ought to accept social responsibility as an ethical obligation above any other consideration. Donaldson and Dunfee (1999) proposed the integrated social contract theory. This theory was meant to guide managers to make decision in an ethical way in other words, to get involved with the society. To cynics, CSR is antithetical to sound business practice and serves to weaken its focus on wealth creation ( Clement-Jones,2005; Murray, 2005). Advocates however characterises CSR as necessary for successful business operations and as a gateway for business to look beyond wealth creation and also take into consideration the social welfare of the society in which they operate (Jackson Nelson, 2004; Rudolph 2005). In other words, businesses that are socially responsible can help to solve crucial environmental and social problems. Some studies consider CSR to involve ethical responsibility while philanthropic responsibility is seen as an add on ( Longo et al 2005). Other studies have made discrepancy between CSR as simple legal compliance and CSR as carrying out business operations with high regards to morality (Juholin, 2004). Henderson (2001), attempt to show that CSR distorts the market by distracting business from its primary role of wealth creation. These different views by schol ars have led to confusion as to what CSR practices really entail. Based on the fact that little has been discussed on how CSR practice fit or does not fit with CSR theories, my main project will involve critical analysis of CSR theory and how it relates to its practices by Shell in Nigeria. RESEARCH OBJECTIVE AND RESEARCH QUESTION The central objective of this research is To develop a better understanding of CSR theories and practices. To investigate on the CSR policies of Shell Petroleum Development company and how it relates to the CSR theories. To investigate the effect of their CSR activities in Nigeria. These objectives will be looked into in order to ascertain if Shell really practiced their CSR policies and to what extent does the policy create effect in the community which they operate. Therefore my research question will be to what extent is Shell improving on the social welfare in Nigeria? RESEARCH DESIGN The research strategy that will be adopted for this research will be a case study approach. A case study approach is a single unit of analysis such as a company, an event or group of events. In this case a company i.e. Shell Petroleum Development Company will be used. The case study type is exploratory as well as explanatory in nature. It involves gathering detailed information about the company over a period of time with a view to obtain an in-depth knowledge (Collis et al 2003). A qualitative approach will be adopted for this research because it is designed to study social and cultural phenomena. It will be aimed at conducting an in depth analysis of how Shell practiced Corporate Social Responsibility in Nigeria. Questionnaires will be used as an instrument for this research. These questionnaires will be administered to the host community where Shell is operating because it is assumed that the community understands the subject matter that is been analysed. The sample size of this research will be classified according to age, gender, academic qualification and the number of years of residency within the community. Simple Random Sampling Techniques will be used to administer the questionnaires to the member of the host community because it gives each member of the population an equal chance of being chosen and it also guarantee that the sample was a representative of the entire population (Saunders et al 2007) DATA COLLECTION AND ANALYSIS Data would be collected using questionnaires. Through face to face interaction, the respondents would be gathered at a particular place and instruction would be given to them as to how to fill out the questionnaires. I intend to give out 150 questionnaires. The data that would be collected will include the age, gender, education qualification and the number of years of residency within the community. Secondary data would also be collected from sources like industry journal and other relevant published and unpublished articles. Descriptive method of data analysis would be used to analyse the responses from the questionnaires collected. This method includes the use of charts and tables to describe the data generated. LIMITATIONS Constraint to finance will be one of my major limitations for this research because it will entail me to travel to the Niger Delta region in Nigeria which is the region where Shell operates. Due to the fact that the questionnaires would be handed out by myself, some members of the community would want to be paid before they fill out the questionnaires.

Determining Ones Fate :: Autobiographies Writing Literature Papers

Determining One's Fate In his preface to Portrait of a Lady (New York Edition) James commends Turgenev's method of first inventing a character which subsequently offered that character's fate (4). It can be said that James applied this procedure to his own autobiography. Having completed every novel he would ever write, he was, theoretically at least, in full possession of his character as a great novelist and therefore able to impose the pattern of this fate on his personal history as a small boy. As he reviewed his past writing A Small Boy and Others, James consciously "read into it" certain recurring motifs, aided by the power of retrospect to see what was formerly not observable, if even extant at all. Although James's definite interest in writing does not emerge until much later, in the second volume of his autobiography The Middle Years, James as a small boy is presented as a writer, albeit yet unformed, a writer in the embryonic stage. It is only because the mature autobiographer is provided with hindsight that he is able to cast the small boy in this light, the small boy whose existence while limited to a meaningless present was not, apparently, directed. James contrives to demonstrate that his early life was not spent idly, however much it might have seemed so to the "others." He offers an apology for the fact that at the time of his boyhood his fate was not at all obvious and he had nothing "to show" but appeared like "some commercial traveler who has lost the key to his packed case of samples and can but pass for a fool while other exhibitions go forward." James's family and friends, it seems, observed him from perspective of readers of a novel whose point of view is limited first or third person and whose solution is kept till the end. The autobiographer's conceit is to indicate the clues which might have revealed his character even then if only one had been an imaginative enough "reader" to see these clues, clues such as his preference for observation and his interest in art. James supports the conceit that he was always a writer by sometimes referring to "Fate" which seems, at first, to be at odds with James's acknowledgement that during the process of writing it was his hindsight that imposed the pattern. In any autobiography there is tension involved in the desire to depict life in all it realistic messiness while giving that representation artistic shape.

Do you understand? :: Essays Papers

Do you understand? There are many bases of discrimination. Some people are treated unfairly because of gender, race, religion, language, weight, education, height, etc. Stay with me as I ask the question, "Do you understand?" Do you understand what it is like to be treated unfairly because of how you look? Do you understand how it feels to go to a restaurant to eat, only to be told that "people of your color are not allowed to eat here"? Do you understand how it feels not to be allowed to sleep in a hotel because of your color? "Kaffirs are not allowed to sleep in this hotel," said the hotel manager to my cousin Jabu. Perhaps you don't understand how it feels to be made into an issue instead of a human being. Well, I understand. I know how hurtful it felt when I was told, "Boy! People of your color do not swim in this part of the ocean. It is reserved for Whites only. Go away from here." I know what it is like to pay taxes yet be denied the right to vote. I know what it is like to apply for a job and to be told that the jobs are reserved for whites only. Dr. Verwoed, the former South African President, was once quoted as saying, "Blacks are inferior from birth to death." Don't you think it is depressing to be treated as less than a human being in your own country? You see, education for Africans in South Africa is inferior. It has made Africans slaves of circumstances instead of masters of circumstances. I know you will be astounded to learn that Africans pay more for their inferior education than whites pay for their education. If one would write a paper like this, that person would be making an open invitation to be jailed without trial. Discrimination of any kind is evil, whether it is about race, gender, religion, language, education, etc. I cannot change my color. I had no say in the matter when I was formed. I love my country. I abhor the system. I refuse to be the target of all injustices because of my color.

Internet Resource Comparison :: GCSE Business Marketing Coursework

Internet Resource Comparison The Internet contains a limitless amount of information. However, the information must be accessible, organized, and comprehensible to be of value. A series of questions were used to compare and exam these merits in four related web sites, the Institute of Management Accountants , Beta Alpha Psi , the American Institute of Certified Public Accountants , and the National Business Education Association . Â ¨ Question 1: Are student benefits of membership easily identified? Â · The Institute of Management Accountants (IMA), American Institute of Certified Public Accountants (AICPA), and the National Business Education Association (NBEA) provided pathways to well defined benefits and services. Offerings were fundamentally shared by all three organizations and included scholarships, access to job banks and information resources, special insurance, credit, publication offers and support for political concerns. An IMA article best summed up other benefits. Student member, Anissa Eggen, suggested less tangible advantages of membership. "In search of guidance, I found much more." Â · Beta Alpha Psi was the exception. The mission statement presented some idea of membership benefits, "providing interaction among students, faculty, and professionals, and fosters lifelong growth, service and ethical conduct." Job opportunities and scholarships were also linked within the site, but a clearly defined list of benefits was either absent or beyond simple access. Â ¨ Question 2: Is the information current? Â · All sites were maintained remarkably well and provided current information. Examples included IMA's Special Events Board, which ranged from scholarship deadlines in February to the annual conference in June, NBEA provided access to current Business Education Standards, BAP listed recent summary reports from their National Office, and the AICPA site contained reports updated every weekday. Â ¨ Question 3: Is the information helpful? Â · Helpful insights, downloads, and links provided an abundance of useful information. IMA's offerings included a wide range of online accessible information that ranged from interviewing tips to passing certification exams. Â · AICPA was also successful in providing useful information. Its strength was in providing information relating to career paths and opportunities. Although some of the information was broad in scope, most of the information was targeted for CPAs. Â · BAP was limited in the amount of information available to non-members. Nearly all the information was specifically related to the organization. Â · NBEA was useful in pointing out available resources for educators such as books and conferences but didn't possess much information beyond that used to describe the organization and its functions.

Genetics of Organisms lab report

Measuring only a few millimeters in length, fruit flies take up a fraction of the room of other organisms such as fish or rats that have also been used in such research. The flies are small enough to be compact, yet large enough to be seen in great detail under a dissecting microscope. Due to their size, cost of food and space to house them is extremely low, making them easily accessible to schools and laboratories every. Veer. The entire life cycle Of the fruit fly is a mere 30 days, 7-12 days of which are spent maturing. 2-15 hours after eggs are laid, larvae emerge for 4 days to grow and feed on toting fruit (which their eggs were laid on) before undergoing a 4 day metamorphosis after which they are adults. The rest of their adult lives are spent eating and mating (Fruit Fly). Females are able to mate as soon as 12-18 hours after the 4 day metamorphosis. Differentiating male and female flies is quite simple; males (left) have sex combs which look like small black dots on their fro nt legs and have fewer dark lines across their abdomen.Females (right) are typically larger and have dark stripes across the abdomen and have an ovipositor extending from the lower abdomen (Lab Seven). Today, fruit flies are being used in stem cell research of gremlin cells. These highly vital gremlin cells become gametes and carry on the evolution of a species. Researchers at the university of Utah have been studying how germ stem cells protect themselves from becoming somatic cells using fruit flies.It all began in 1 922 at Massachusetts Institute of Technology where Ruth Lehmann discovered a gene she named â€Å"Oscar†. Oscar is responsible for adding a vital protein to the plasma of the germ stem cell that when inactive inhibits the production Of germ cells. When it is turned on, germ cells are produced and kept as stem cells through â€Å"extreme transcriptional repression†. During this process, DNA is inhibited from being transcribed to RNA which in turn means no gene expression.This research is delving into the specifics of stem cells which are suspected to hold treatments for many diseases (Scheduler). While our lab wasn't investigating the mechanics of stem cell development, we studied the inheritance of traits though generations of flies. Our objective was to see the different patterns of inheritance that genes can take. To have exults as close to expected as possible we kept temperature, food and light constant throughout all tests as controls and let the mating and passing of traits be the variable.Keeping all other factors constant we hypothesized that if cross A showed monophonic inheritance it would have a 1:2:1 ratio, dibber crosses would have a 9:3:3:1 ratio and sex linked inheritance would show a ratio of inheritance. Materials Fruit Flies (Drosophila Melanomas) Cross A: Sepia female x Wild male Cross 8: Vestigial female x Sepia male Cross C: White female Wild male Colored tape Petri dishes Fruit fly blue media Flyway Plastic vi als (with foam stoppers) Microscopes Paint Brushes Funnels â€Å"Morgue† Ice packs Procedure 1.Obtain a vial of Fl generation flies (either cross A,B, or C and make sure to label the vials as such). The first objective is to remove the flies from the vial without having them fly away. To prevent this, wedge a wand that has been dipped in fly nap between the foam stopper and the vial so that it reaches into the vial to anesthetize the flies. To help immobilizers them, placing the vials in a cool location or on an ice pack can help to calm them as they are Elian on environmental factors. 2.After the flies have been anesthetized, remove them from the vials and place them in Petri dishes with labels matching the vials they came from to avoid confusion. To remove the immobilizers flies from the vial, it is important to be gentle and avoid crushing any flies. The majority of the flies should fall from the vial when it is inverted, but to remove any that are left, a paintbrush can b e very useful to move them without causing them any harm. 3. Once the flies are in Petri dishes, place them on ice packs to prevent the flies from waking up during counting.Place the ice pack and Petri dish under a dissecting microscope. With the help of the microscope, record the sex and phenotype of all flies. To maneuver the flies within the Petri dish, use a paint brush to avoid harm. The characteristics of sexing flies is described in the introduction on page 2. 4. Once the flies have been sorted by sex and phenotype, prepare the vials for the PA generation. Mix equal parts dry food and water and let it set in the vial. Make sure to label the vial with the phenotypes of each parent of the cross. . Once the vials are prepared, begin placing in pairs of male and male flies into the correctly labeled vials. Use paint brushes for moving flies if necessary. Cap these vials and place them in a warm area. These flies will mate and produce the IF generation 6. After the IF vials have b een sitting for approximately 10-12 days, remove the adult flies. By this time the flies will have mated and the female will have laid her eggs. Removing the adults will prevent Fl flies from mating with IF offspring.To do this, carefully use Nap (technique as described in step 1), being aware that fly larvae are more sensitive and may be fatally harmed by â€Å"over-napping†. Remove the flies by inverting the vial and placing the adult Fl flies in the â€Å"morgue† (a jar containing alcohol or baby oil). Then close the vial and allow it to sit for another 12-15 days. 7. After 12-15 days have passed, record the sex and phenotype of all adult flies. As described in steps 1-3 Flyway will be used to anesthetize the flies before they are removed from the vials to be put into Petri dishes for counting.Once all of the flies have been counted and recorded, place them into the â€Å"morgue† and dispose Of all vials. Rest Its Fl Results: Cross A -? Wild Male x Sepia Fema le E – Wild eyes e – Sepia eyes Cross B – Sepia eye normal wing male x Wild eye vestigial wing female beef x Beef Fee Beef Sepia eyes e F – Normal wings f – Vestigial Wings Cross C -? Wild male x White female Exe x EXE Exe Exe e – White eyes IF results: Cross A – Wild male x Wild female Chi-square Analysis Phenotype # Observed # Expected (o-e) (0-e)2 (0-e)2/e Wild eyes 256 260 -4 16 . 615 91 87 4 . 1 83 Chi-square Value . 25 Null Hypothesis: If a monophonic cross is performed between two fruit flies that are both heterozygous for eye color, the expected offspring counts would be in a 3 wild: 1 sepia ratio and would have a chi square value less than 5. 99.

Bee Biology

Discuss pesticide problems relating to beekeeping, including symptoms, distinguishing from disease and preventing pesticide impact. Adult Parasites: †¢ Varroa Mites o Caused by the parasitic mite called Varroa Destructor (Buncombe Country Beekeepers Association, 2007). o Symptoms include: existence of adult mites on adult bees, brood, or hive debris; adults have their abdomens shortened, wings distorted, and legs are deformed; and lastly, adult population and brood area declines dramatically, with blotchy brood pattern (North Carolina State University, 2007).o It can be prevented through using screened bottom boards, mite-tolerant stocks, drone-blood trapping, and management of still dusts (North Carolina State University, 2007). o Varroa mites can be detected using sugar shake or ether roll, sticky board, alcohol wash, or drone-blood inspection or visual inspection. o Treatments: Spring (before honey flow) o The use of volatile treatment (thymol, formic acid, etc) should not be used for they can cause reduction in the brood area. Appropriate dosage of Apistan or checkmite+ can be used as long as the mites have not formerly developed a resistance (Buncombe Country Beekeepers Association, 2007).Late spring/summer (during/immediately following honey flow) ? Chemical treatments should never be used while hone supers are on hives. o Exploit one or more systems of preclusion, for instance, the use of screened bottom boards or mite-tolerant stock (Buncombe Country Beekeepers Association, 2007). Autumn (preparing for winter) ? Test regularly for mites, if possible once a month. o Alternate treatments regularly to lessen the comprehensive exposure of any chemical for mites (Buncombe Country Beekeepers Association, 2007). †¢ Nosema o Caused by the protozoan, Nosema apiso Stress from periods of long confinement, fast brood build-up, sustenance discrepancy and bad weather are some factors that may cause the existence of Nosema (Stanford, 2003). o Symptoms consis t of distension of the abdomens and paralyzed behaviors of adults. o In order to control the disease, practice proper management technique while using the antibiotic fumagilin (Fumidil B, Nosem X) (Stanford, 2003). †¢ Other adult bee diseases include rickettsial disease, amoeba disease, spiroplasmas, and many others. Brood Diseases: †¢ American Foulbroodo Caused by spore-forming bacterium called Paenibacillus larvae larvae (Stanford, 2003). o Symptoms consist of sour or â€Å"of a glue pot† odor; pierced or sunken capping; and resultant sticky black scales (Stanford, 2003). o To prevent the disease secure hygienic stocks; avoid robbing by keeping colonies strong; minimize comb swapping between hives; replace three combs in the brood chamber every year with foundation or drawn combs from honey supers; and disinfect bee hives or suspect frames and brood boxes at the NCDA fumigation chamber using ethylene oxide (North Carolina State University, 2007).o If the disease i s already present, treatments include burning of all frames and euthanizing of bees; scorching or fumigation of empty brood boxes, bottom boards, inner covers, and lids; lastly, contact your regional Apiary inspector (North Carolina State University, 2007). †¢ European Foulbrood o Caused by the bacterium Melissococcus pluton and associated flora o Symptoms include a characteristic odor; rare presence of perforated or hollow cappings; and a resultant black scale, which is often twisted in its cell (Stanford, 2003).o To prevent the disease, maintain a strong and healthy colony. o To treat the disease: maintain a hive quarantine and be vigilant for re-emergent signs of the disease; for light infections, reduce the area of the brood nest, replace infected combs with foundation, and keep the colony strong; for more serious infection, treat with terramycin, feed to colonies in powdered sugar by dusting on the top of the brood nest (North Carolina State University, 2007).†¢ Other brood diseases include chalkbrood, stonebrood, sacbrood, and Purple brood. Pests and Predators: †¢ Wax moth o Symptoms include: large larvae tunneling through the wax combs of weak hives or stored bee equipment; and presence of silk cocoons in infested hives or equipments (North Carolina State University, 2007). o Treatment recommendations include: storing of unused combs with PDB crystals. Never place crystals on a living colony, as the fumes are highly toxic to adult bees and brood.In case of heavy infestations, freeze combs for 1-2 days before reusing (North Carolina State University, 2007). †¢ Small Hive Beetle o Symptoms include: presence of adult beetles and eggs or larvae; watery, fermenting comb with small white grubs eating the wax; and larvae crawling out of the front entrance of the hive and burrowing into the soil (North Carolina State University, 2007). o If there are adults, tape half a strip of checkmite+ beneath a square of corrugated cardboard placed on t he bottom board of hive.If larvae are present: replace infected combs with foundation, then urn them or freeze them; Apply GuardStar soil drench around the perimeter of the hive to kill developing pupae in the ground around the hive (North Carolina State University, 2007). o Other pests in the honey bee colonies include ants, robber flies, mantids, yellowjackets, and other wasps (Stanford, 2003). 2. Describe the setup of a good honey house, indicating positive aspects of your arrangement. For the rural areas, Vautier Hive is ideal.It allows the bee keeper to produce good quality honey with fewer costs in building it. The hive is made from cement to protect the colonies from bad weather, bush fires and predators (BeesforDevelopment, 2006). The heavy weight of the hives will make it hard for the thieves to steal those (Volunteers for Africa Sustainable Natural Resource Management, 2006). The vautier hive should be raised off the ground on rocks or tires. The bee colony dwells in a sma ll volume that is needed. At harvest time, just open the hive, remove the flames that are full of honey and replace them with new flames.Close the hives until the next harvest(BeesforDevelopment, 2006). The hive produces 20-25 kg of honey per year (Volunteers for Africa Sustainable Natural Resource Management, 2006). †¢ Materials needed: o Cement o Lumber, bamboo or branches o Wooden mould †¢ The width of the hive should be twice than its height. Interior dimensions should be smaller. Create an entrance hole in the bottom of one side (BeesforDevelopment, 2006). Put a platform in front of entrance then make a ventilation hole at the back (BeesforDevelopment Inc. , 2007).†¢ The 22 frames should all have a top-bar and 2 triangles. Any long and stiff piece of wood can be used for top-bar. Cut the triangles from a square or rectangular piece of wood. Glue the triangles under the top-bar, making sure that all the frames are the same size (BeesforDevelopment, 2006). †¢ In order to encourage the bees to use the frames properly, put wax guides or foundation to the top-bar, centered and running the whole length of the top-bar, all the way to the edges of the triangles (BeesforDevelopment Inc. , 2007).

Charlie and the Chocolate Factory: Summary

The story is about a boy Charlie Bucket, who lives in extreme poverty. A poor but virtuous boy, Charlie lives in a tiny house with his parents, Mr. and Mrs. Bucket, and all four of his grandparents. His grandparents share the only bed in the house, located in the only bedroom, and Charlie and his parents sleep on mattresses on the floor. Charlie gets three sparse meals a day, which is hardly enough to nourish a growing boy, As a result, he is almost sickly thin. Once a year, on his birthday, Charlie gets one bar of Wonka chocolate, which he savors over many months. For the first time in a decade, Willy Wonka, the solitary and eccentric chocolate maker, is opening the doors of his unique chocolate factory for five members of the public. The lucky five who find a Golden Ticket in their Wonka chocolate bars will win a daylong tour of the factory and a lifetime’s supply of Wonka treats! For young Charlie Bucket, this a dream come true when one cold winter night, he retrieves a dollar from the ground and buys two Wonka's Whipple-Scrumptious Fudgemallow, by sheer luck or destiny. As Charlie unwraps the second chocolate bar, he sees the glimmer of gold just under the wrapper! Yes, he was one of the chosen lucky one! Happiness struck the poor Bucket family. Charlie’s oldest and most beloved grandparent, Grandpa Joe, sprang out of bed for the first time in decades and decided to accompany Charlie to the Wonka Chocolate factory. The very next day, Charlie, and the unworthy fellow winners Mike Teavee(a rude television addict), Veruca Salt(an insufferable brat,who demands every single thing from her rich father), Violet Beauregarde(an ardent gum chewer), and Augustus Gloop(a corpulent child whose only hobby is eating), step into the Great Chocolate Factory. In the factory, Charlie and Grandpa Joe marvel at the unbelievable sights, sounds, and especially smells of the factory. Whereas they are grateful toward and respectful of Mr. Wonka and his factory, the other four children succumb to their own character flaws. Augustus Gloop falls into the hot chocolate river—while attempting to drink it—and is sucked up by one of the many pipes. Veruca Salt is determined to be a â€Å"bad nut† by nut-judging squirrels who throw her out with the trash. Violet Beauregarde impetuously grabs an experimental piece of gum and chews herself into a giant blueberry. With the hope of being on his beloved television, Mike Teavee shrinks himself, and his father has to carry him out in his pocket. During each child’s fiasco, Mr. Wonka alienates the parents with his nonchalant reaction to the child’s seeming demise. He remains steadfast in his belief that everything will work out in the end. After each child’s trial, the Oompa-Loompas (Mr Wonkas’ workers from Loompaland) beat drums and sing a moralizing song about the downfalls of greedy, spoiled children. When only Charlie remains, Willy Wonka turns to him and congratulates him for winning the entire chocolate factory. Charlie, Grandpa Joe, and Mr. Wonka enter the great glass elevator, which explodes through the roof of the factory and crashes down through the roof of Charlie’s house, where they collect the rest of the Bucket family.