Marketing Communications Plan Essay Example | Topics and Well Written Essays - 2000 words

Marketing Communications Plan - Essay Example- introduce new ways and new experiences of eating chocolates, given the technological advances in the manufacturing process, i.e. sugar-free chocolates, chocolates with fruits and nuts, chocolates with cereals, and so on- While there is common notion that chocolate purchases decline during economic recession, there are reports that suggest portion of the consumer budget is being used for in the flesh(predicate) indulgence, as indicated by the decline in savings ratio during economic downturn. Strategic communications must be able to target this market that bequeath spend on chocolates for indulgence in spite of economic downturn- Strategies should include campaigns that will highlight the lingering good feelings resulting from eating chocolates at a time when negative sentiments brought about by economic recession dominate the general mood of the publicGiven the above objectives, the market communication efforts should be able to cont ribute to the overall target of the chocolate confectionary industry to grow by as much as 17 percent in the close five years, or an increase of two percent in real terms.Message 3 Chocolates are produced by corporate citizens who give back to caller what it has received from the public. It practices social responsibility and looks after the welfare of the community where it operates.To communicate in force(p)ly, the promotional mix efforts will have to hire advertising agencies to become effective sales ads sales promotion specialists to design targeted sales promotion programs direct-marketing specialists to build database and interact with customers and prospects by mail and telephone web developers/graphics design artists/IT experts to develop and maintain the marketing campaign online, and public relations firms to supply product publicity and develop positive image for chocolate products and the chocolate-eating habits. What is important in the marketing