Case study Coursework Example | Topics and Well Written Essays - 3500 words

Case study - Coursework Example This could mean that bundle packages can be drafted in within the Furnishings for You so that the customers can be enticed into coming into the stores and checking out for their own selves as to what exactly they would require. This would attract them immensely well and ask of them to be on their feet at all times whenever there is a new deal or package in the stores. The aims and objectives of the promotional activity should always bank upon the aspects related with understanding where anomalies exist within such measures and how these could be made substantially better in order to produce results that Furnishings for You can eventually enjoy. The promotional activities that Furnishings for You must undertake should focus on giving something of value because it is much needed on the part of the customers who might not purchase something quite easily as compared to how the same came about when economic downturn had not set in within the geographical zones. There is a vast amount of d ifference now to what was experienced by Furnishings for You in the past and the role of Furnishings for You in such a situation is to extend itself to make sure that it is listening to the customer requirements and doing its best to win them back from time to time. The marketing communication or promotional mix tools which can be employed for the sake of Furnishings for You would rely specifically on bringing the customers back to the stores and ensuring that they purchase furniture at the same time. If they come back to the stores, this is indeed half the job done and hence focus should be on these tangents as far as the marketing communication and promotional mix tools are concerned. Indeed these will employ the usage of advertising, personal selling, sales promotions, direct marketing and a bit of public relations entities. Also the